How Scandinavian brands made ‘anti-cool’ fashionable

http://www.guardian.co.uk

How Scandinavian brands made ‘anti-cool’ fashionable

With Copenhagen fashion week just behind us, it seems Scandinavian menswear is having a fashion moment. So how did functionality become a crucial element of cool?

published date:Thu, 09 Feb 2012 10:55:00 GMT
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