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Tesco still searching for magic formula to make America pay
Twelve more Fresh & Easy stores to close as British parent company is accused of failing to understand the US marketWhen Tesco was planning its foray into the US grocery market five years ago, the unlovely box of a building it took over in Hemet, in the far eastern suburbs of Los Angeles near the Mojave desert, seemed the embodiment of everything it hoped to achieve. The plan was that Fresh & Easy, the brand Tesco launched in America, would spearhead economic revival in a ruggedly unfashionable stretch of exurban boulevard known mostly for its panhandlers and streetwalkers.
published date:Wed, 18 Jan 2012 15:24:16 GMT